For all the online marketers out there, here is a great News! Your all the problems like “How to get traffic”, “How to grow and monitor the website”, “How to reach the targeted customers” will be gone in seconds after reading this article!
So, the name of the problem solver is PPC which is one of the most effective ways to grow your business. But let us first understand what PPC is.
What is PPC?
Well, PPC term is pretty simple! It stands for Pay Per Click. You might have seen the listings on the top, bottom and side of the search engines like Google and Bing. So what are they?
Google and Bing allow businesses and individuals to buy these listings in the search results they generate. Every time when a user clicks these sponsored listings, a certain amount of money is paid by the business owner to them.
There is an auction for the Ads related to a keyword. You can bid what you wish for a click on your ad. If you bid the most, your chance of coming on the top of the listing goes higher.
So when someone clicks on your PPC listing, the person reaches your website and you are charged with the amount equal to your bid. Similarly, all the clicks coming from your PPC campaign are charged. For example, your bid is $0.2 and you got 100 clicks from your PPC campaign. You will be charged $20 for your PPC service.
So, how does PPC affect your business positively?
Coming to the effects of PPC on your business, PPC is a great booster for the online performance of your website. Well, the simple formula is –
Spend enough; get on the top and potential customers will see you first!
PPC Ad can generate traffic right away. It is a big problem today to earn organic visitors through the SEO efforts done. Paid Advertising through PPC is fast. With some great systems like Google Adwords, you can generate targeted traffic within a few minutes of your account opening! Is not it amazing?
Great adaptability to the market conditions
When natural marketing efforts in SEO or other forms of marketing can lag weeks or months behind the changing behaviour of audiences, you can adjust it faster through PPC. PPC marketing has an unmatched ability to adjust to the changing market conditions.
Sometimes you get a great bargain!
Sometimes you end up winning a great bargain! In some niches, you get the top bid around $0.1. In these types of cases, PPC is the best marketing option because you generate traffic with just a fraction of other types of paid advertisement costs.
You can also test your brand messages
Through PPC Ads, you can test your brand messages. By using multiple ads and running them simultaneously you can test which messages are resonating with the audience and which not. By knowing which brand messages work well, you can understand what works best for the audience. This can be used well in the website, social media, email campaigns and other efforts to advertise.
Keyword testing is hard to perform sometimes. But through PPC you can compare and tally the results and find the right keywords for your business. Businesses can well use this information to run their keyword campaigns.
Brand Awareness is enhanced through PPC
Just having your presence in the search results mean a lot to your business. Eventually, users might not click on your ad the first time but they will see it and may remember your brand name.
Next time they might visit your site eventually and become your customer. So brand awareness is the next best thing you can get through PPC.
So, do not miss the opportunity to boost the growth of your business. Why should you stand on the back of the competition? PPC marketing is one of the fastest ways to grow your online sales and revenues. Get the best out of your investments!